Colour Tone Masterbatch Launches Industry-Leading Universal White Masterbatch with 100% Recycled Polymer Carrier

Game-changing solution offers premium whiteness and sustainability in one, in collaboration with parent company Luxus Ltd.

Colour Tone Masterbatch Ltd, a leading UK manufacturer of innovative masterbatch solutions, is proud to announce the launch of a high-performance white masterbatch with approximately 65% titanium dioxide (TiO₂) content – uniquely formulated using a proprietary 100% recycled polymeric carrier system. Developed in strategic partnership with parent company Luxus Ltd, this breakthrough product is now available in commercial volumes and is set to help brand owners meet aggressive sustainability targets without compromising on quality. 

This newly released masterbatch is designed for businesses seeking to enhance the environmental credentials of their products. Furthermore when combined with a recycled polymer feedstock into an end product, the solution enables a full circular approach, giving manufacturers the ability to truly claim 100% recycled polymer content across their product lines. Colour Tone and Luxus are also uniquely placed to support customers in supplying recycled polymer compounds to accompany this masterbatch, offering a streamlined path toward closed-loop, low-carbon manufacturing. 

“We’re excited to bring this solution to the market at a time when demand for sustainable, high-quality plastic products is stronger than ever,” said Simon Atterby, of Luxus Ltd. “This development underscores our commitment to innovation and sustainability, delivering real value for customers striving to reduce their carbon footprint and boost circularity.” 

The new white masterbatch maintains exceptional opacity and dispersion performance typically expected from virgin-based alternatives, making it suitable for a wide range of applications including packaging, consumer goods, and industrial products.  

Key Features: 

• c.65% Titanium Dioxide (TiO₂) content for premium whiteness and opacity 

• 100% recycled polymer carrier, supporting true circularity 

• Commercially available now in high volumes 

• Enables brand owners to achieve 100% recycled polymer content in finished goods 

As industry and consumer pressure mounts to reduce plastic waste and carbon emissions, Colour Tone’s latest innovation sets a new benchmark for sustainable masterbatch development, backed by Luxus Ltd’s 65 years of recycling and compounding expertise. 

For more information or to request a sample, please contact Colour Tone Masterbatch Ltd via www.colourtone-masterbatch.co.uk.